Does Affiliate Marketing Work?
There are lots of great affiliate programs out there, from Amazon to Commission Junction and from ClickBank to LinkShare, there are so many choices that it can be quite confusing for a newcomer. However, affiliate marketing can become quite profitable, once you get the hang of it, so it’s worth spending a few days in order to find the perfect program for you.
The simple truth is that there is no such thing as a perfect program that works for everybody – you have to research and select something for which you have a genuine interest. It’s going to be difficult to sell flea collars if you’ve never had a pet in your life, because you’ll have a hard time communicating with your clients, and understanding their needs. On the other hand, if you’ve tested the products, and you truly believe in them, you’ll quickly establish a reputation as a reliable, honest dealer, and people will come to you for advice – and for purchases.
Once you’ve established your niche, it’s equally important to research your target audience. Of course, anybody can access your web page, from anywhere in the world, but you should focus on a certain group, so that you can tailor your content and your offers accordingly, since you can’t use the same tone to address different categories of people.
Think of ways to provide valuable content free of charge to your prospects, in order to consolidate the relationships. The easiest way is to offer some e-books that are related to your products in some way – for instance, if you’re selling kitchenware, offer free cook books. Even if the affiliate program you’ve joined doesn’t provide them for you, your investment will be minimal, it’s very easy to create an e-book these days, and your customers will surely appreciate the effort.
Try to organize the information you present so that you can keep track of the things that require updates, such as prices, payment methods, and so on. It’s easier if the body of your articles and posts contains information that’s generally valid, and you have separate pages for things that change often, so that you don’t have to go back and forth modifying everything each time.
It’s important to keep up with the latest technological developments and with the recent trends on how affiliate marketing works. A few years back, mobile-friendly sites were mostly an experiment. Today, people can buy your products from their mobile phones, while waiting in line to get a cup of coffee – so if your site is not optimized, you could be missing out on many sales and a good profit. Also, social media platforms started out as places where teenagers went to communicate among them, and now they’re the standard for anybody, of any age – and, if you want to be a successful affiliate marketer, you’ll have to learn how to use social media platforms to your advantage quickly.
Communicate with your clients, and be polite and honest, but most importantly, be yourself. Provide good customer service, but don’t try to please everybody. Your most loyal customers will be those with whom you can connect naturally and effortlessly, and, fortunately, the Internet can connect you with such people in an instant.